programs


INTERNATIONAL CORPORATE STUDY PROGRAM, [ICSP]


A part of the curriculum is basically held to initiate and enhance the relations between MIBS and the top rated management universities and companies in Germany. Cost borne by MIBS. You select a specialization and we select the company which specializes in the area you excel, in order to give you the best that the world can offer.

programs

Masters in Marketing Management (MMM)


Curriculum



Semester I


Principles & Practices of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behaviour
Business Communication
Fundamentals of Information Technology

SEMESTER II


Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Market Research
Relationship Marketing
Indian Economic Environment
Field Work + SPSS

SEMESTER III


International Marketing
Laws related to Marketing
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing

SEMESTER IV


Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project Management
Foreign Language